Unsure why your website isn’t ranking higher in Google SEO Anomaly and other major search engines? As an SEO leader we provide SEO audit services that deliver a search engine optimization strategy for success. Site speed and page experience directly impact organic positions.
Any piece of content that is classified as YMYL has to prove to Google that it’s accurate and authoritative. This means you can set up a project once and continuously use the tool to audit as many pieces of content as you want. Once it’s set up, you can upload any piece of content you’ve written and get an extremely detailed analysis. Here, you’ll see the website’s health score, Core Web Vitals overview, and issues. Every business with a local customer base should have a fully optimized Google Business Profile (GBP), formerly called Google My Business or GMB for short. This can prove invaluable for ranking sure you appear in “Local Pack” results and boost your visibility throughout other Google products such as Maps.
Serpstat is an affordable all in one SEO toolkit and its pricing starts just at $69/mo and it offers a Site Audit tool which evaluates how optimized a website is. It also shows you a list of all the technical issues that your website has. Site Audit tool from SEMrush scans your website for 130+ technical and SEO mistakes. From crawlability issues to content issues to loading speed issues, SEMrush Site Audit will diagnose all the technical SEO related issues within your site.
Here we include 5 quick checks to make sure your images are up to snuff. Establish the optimal SEO strategies that will bring back maximum returns while meeting your business goals. Making quick gains such as speeding up your site, fixing broken links or optimizing images may result in quick wins that improve user experience while remaining cost-efficient.
- If there are no robots meta tags on the page, search engines consider that as index, follow, meaning that they can index the page and crawl all links on it.
- Now that you’ve verified that all of your pages can be indexed, it’s time to search for branded keywords, which is the fourth step of our SEO audit checklist.
- Images not only add relevance to web pages, but also improve engagement, and can help with rankings.
- A free Semrush account lets you audit up to 100 URLs with Site Audit.
SEO Guides
The important thing is to get your priorities straight first. Luckily, Ahrefs’ Site Audit gives you a predefined priority rating for each issue. However, for someone looking to learn where to get started in order to successfully complete a technical SEO audit, this is a great place to begin. There are also a number of excellent speed testing tools available, including PageSpeed Insights from Google and my personal favorite, GTmetrix. But in regards to external links specifically, if your page has no outgoing links, it affects all of the benefits of external links as discussed above.
How to perform a technical SEO audit
To start the audit, create a list of all your company’s social media accounts. Do some extra digging to make sure you don’t miss any you’re not aware of, such as accounts started by other departments. Your brand’s online performance can also be impacted by social media. If your social media presence isn’t pushing more traffic to your website, then it’s time to conduct a social media audit.
Since Google prioritizes spotless UX, the algorithms will consider your site more trustworthy as well. The most frequent cases include checking a website before launch, optimizing ongoing processes, handling site migrations, or resolving Google sanctions. The 24/7 Monitoring is essential (and free with all plans) if you’re an entrepreneur or a search marketer that wants to stay on top of site health. Plus, the Site Monitoring can help you identify patterns via a website change log.
Or the whole website may be poorly indexed and considered spammy due to the huge number of duplicates. Essentially, orphan pages are lost pages, no longer connected to the internal linking structure of the website. To find all broken links on your website, scroll down to Broken links in the Links section of the Site Audit module. Check out the blue nodes for redirects and the red ones for broken links. And if you see any lonely grey nodes hanging around, those are your orphan pages. In the Site Audit module, explore the Indexing and crawlability section, namely Resources with 4xx status code, Resources with 5xx status code, and 404 page set up correctly.